Champion small businesses nationwide and #ShopSmall on Saturday, November 29, 2025.
Now more than ever, small businesses need our support. Please join SBA and organizations across the country as they celebrate small business contributions to their communities by shopping at a small business on November 29, Small Business Saturday.
Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’ busiest shopping season.
Join the highly successful team of SBA and American Express in kicking off the 2025 holiday season. Support our nation’s more than 36 million independent businesses this Small Business Saturday and all holiday season long.
How you can participate
Shoppers
- Find small businesses participating in Small Business Saturday in your area
Small business owners
- Get free Small Business Saturday marketing materials – including sample posters, and social media resources
Partner organizations
- 2025 Small Business Saturday Social Media Guide
- 2025 Small Business Saturday graphics (Box.com)
- Follow SBA on social media for all the latest updates on #ShopSmall
Cosponsorship Authorization #25-35-C. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.